Our Story
Meet the founders
High school sweethearts & Nashville natives, Hunter and Cameron Premo are quite the creative couple. Hunter has been a lifestyle content creator for 6+ years and has enjoyed cultivating a community online. Not only does Cameron shoot all of her content for well-known brands, but he is also an experienced photographer in his own right shooting professionally for clients ranging from country music superstars to international brands.


As they started a family and grew in their careers, they realized that they wanted to build something together that they could hand down to their kids…something they could really play a role in developing and be proud of. Premonition Goods is a labor of love that they’ve been building since 2020, taking their time to be intentional about what they do and how they do it.
For what you wear & where your heart takes you
A legacy of everyday heirlooms
Premonition Goods began with Hunter’s love for wide-brimmed hats—a personal wardrobe staple—and grew into a thoughtfully curated mercantile of handmade, heirloom-quality goods. Each piece in our collection is carefully chosen to celebrate craftsmanship, tradition, and personal expression, offering timeless items you can wear, use, or gift.
At Premonition Goods, we believe in the beauty of everyday heirlooms—memorable, handpicked pieces designed to honor the traditions you cherish and inspire new ones for generations to come. We’re thrilled to be part of your story, creating lasting memories together.
Crafted with care
Our hats, handmade in a 51-year-old family-run factory in Portugal, are a testament to our values of love, quality, and tradition. Visiting the factory and meeting the skilled artisans behind each hat reaffirmed our commitment to creating with care. With only eight artisans producing up to 200 hats daily, their dedication ensures every hat carries the warmth and skill of true craftsmanship.
Beyond our hat collection, we curate goods that inspire connection and memory-making. From the artisans’ hands to yours, we hope our pieces bring joy to your everyday moments and become part of your cherished memories in the making.
Sustainability at the core
Sustainability is at the heart of what we do. Our hats are crafted from low-impact materials like wool—a natural, renewable, and biodegradable fiber that requires less water and energy to produce. When cared for properly, these hats can be passed down, honoring both the traditions you come from and the ones you create.
This commitment to sustainability extends to our mission to curate timeless goods. Each piece in our collection is thoughtfully selected for its quality, craftsmanship, and ability to stand the test of time.
